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Matthew Critchell


Matt is a veteran technology sales leader and mentor. Matt brings over 13+ years of Sales and Sales Leadership experience to Manifest.

Before joining Manifest, Matt was the Director of Sales at Element Financial Corp (EFN.TO) where he relocated to Western Canada to build a sales team and execute on strategy before returning back to Toronto. Then, Vice President of Sales and Vice President of Sales and Marketing at eCompliance Management Solutions (Alcumus) where he saw the company through an exit in 2019. Matt had a strong role in more than doubling the revenue at eCompliance over his 3+ years there and was able to take his team from 4 team members to just shy of 40 in his tenure. Matt has a builder mentality and enjoys the build from the ground up and working collaboratively on the strategy to get to the desired growth.

Matt has a Bachelor's Degree in Sport Management from Brock University and enjoys both playing and watching all sports with his wife and 2 children.